If you’re boring, you’re broke. The goal is to be crazy but not too crazy. This advice has helped me get 1,000,000 views on my videos 3 TIMES and counting. Everyone thinks it’s about “Hacking the Algorithm”, but it’s NOT.

Russell Brunson says it best,

You MUST find your “Prolific Zone.”

Cool, what’s the Prolific Zone?

Here is the break down:

1. Don’t be Crazy

Don't have an idea or make statements that are too far left or right. You risk being not taken seriously. Bruson gives an example of a diet where you don’t eat, you just look at the sun for nutrients. That’s TOO Crazy.

2. Don’t be too Mainstream

Especially if you are a small voice and just getting started building your audience, down the middle content is just noise. For example, you know that food pyramid we all studied in school? If you tried to sell that as a diet plan, no one would buy. That’s TOO mainstream.

Despite what hot takes you have, the beautiful thing about finding your prolific zone when creating content is that it attracts attention from both sides.

Prolific zones spark engagement and discussion.

These are the prolific videos that hit the 1M view mark:

1. Free software to use over paid Adobe

2. Best PC Hacks 2024

3. Websites that Feel Illegal to Know

My Take:

“Do you want to be well known, or known well?”

(not my quote, but don’t know the author)

When creating content on LI you are the expert in something, and you have opinions on something. Don’t shy away from saying them.

If you say what everyone else is saying, you are just adding to the noise.

Maybe your content will get views.

Maybe it will even get a lot of views.

But it won’t go viral.

You will probably have haters. I do.