If you have a $20K+ AVC product, and you are sending your ad traffic to a landing page, you are wasting your money.

There is no way you are going to have a prospect who is going to see one of your ads, go to your landing page and book a demo.

If you have ever had to sell a high ticket item, you will know, that’s not how it works.

Before a prospect will even book a call with you, there are many other factors that will be taken into consideration:

1. What do you sell?

2. How much do you cost?

3. Who else are you doing?

4. Do you actually know what you are talking about?

5. What does the rest of the team think?

6. Case studies?

It seems to be a pattern every time.

On the other hand, when we run ads and take our prospects directly to your website, they can typically get all of these questions answered.

Even if website visitors still don’t convert when they are taken to your page, the tracking of people who visited works amazingly for retargeting.

When you retarget prospects who have already shown interest, the conversion rate easily doubles.

This might be a controversial post, but if you just take a moment to think about it:

Would you rather spend your hard earned ad dollars sending a highly valuable prospect to an isolated landing page.

Or 

Send your highly valuable prospect to your actual business website that best represents you and your company with unlimited information and resources about what you do.

Cheers!