Tim Ferriss has changed my mind about my content strategy. After building my social platforms to 600K+ followers, I see that I have done it all wrong.

Here is a quick brief:

Tim Ferriss is most famously known for his book ‘The Four Hour Work Week’ and his podcast ‘The Tim Ferriss Show,’ which is the KING of longform content creation.

- 1B Podcast download

- 1.64M Youtube subscribers

- 4M Monthly blog visitors

And when I say he is KING of long for content

I mean it.

- 3hr Podcast length

- 30 Page long posts

“Not for people who claim to have a short attention span.”

So, why is this so important?

In a Tiktokified world, where you only have 5 seconds to grab people’s attention. Where vanity metrics, such as how many likes you get per post, is so important. Farriss’ success story, turns this theory completely on its head.

Especially if your goal is to get business from your content, putting up super short 5 second videos and 10 word inspirational posts is not going to cut it.

“If you make something that everyone likes, it will be something no one loves.”

The Goal of Content Creation:

- Ask yourself, “why do you create content?”

- Identify your 1,000 die hard fans

- Master the craft of your niche

Doing some self reflection:

- When I was posting on Instagram, Facebook and Youtube, I did not necessarily have a target audience. I was posting for the sake of getting my name out there and seeing what would stick. Then I advertised myself as a marketing agency to get conversions. Long story short, few conversions and having to haggle down my prices.

- When I began to post SaaS and engineering specific content and hone down on who exactly my ICP was, I was able to stay firm with my price, and bring in more leads, thus more conversions.

My two cents:

People (myself included), chase vanity metrics such as likes, but ‘likes’ don’t drive sales. They make you feel good about a post, but then you are wondering where all the clients are.

If you come from an engineering background and are targeting SaaS companies, post content that resonates with them, and forget about the likes you get. Go tunnel vision on who your ICP is and start crafting content for their needs.

If you want to put broad content about your vacation in Fiji, and it gets 100 likes, go for it. But don’t expect to be getting the SaaS clients you are looking for from that post.

To Summarize:

1. Don't be afraid of long form content

2. Ignor vanity metrics

3. Find your 1,000 true fans

4. Go niche specific

5. Master your craft

Cheers!